Scaling Paid Advertising Across a Two-Brand Event Technology Portfolio

Overview

WebConnex is the parent company behind TicketSpice and RegFox, two event registration and ticketing platforms serving thousands of businesses and non-profits.

WebConnex needed a paid media partner who understood the event technology vertical. The complexity: two distinct brands (TicketSpice and RegFox) sharing a budget, each with different positioning and audience segments.

Veza Digital built and managed campaigns across search and social, optimizing for platform signups. The strategy balanced brand-specific messaging with portfolio-level budget allocation, ensuring each dollar drove maximum return across both properties.

The result: significant lift in both traffic and conversions, with clear attribution showing the direct impact of paid media on platform growth across the WebConnex portfolio.