Market intelligence for enterprise leaders.
Strategic frameworks, technical deep dives, and operational insights from the front lines of AI-era discoverability.
AI Agents for Marketing
8 AI agents across 2 paradigms for B2B SaaS marketing leaders: Assistant Agents (HubSpot Breeze, Perplexity, Jasper, Clay) and Autonomous Agents (11x, Copy.ai, Regie).
Generative AI for Marketing - Enterprise Guide
Enterprise guide to generative AI for marketing at B2B SaaS 200-500 employee scale. Three-layer framework, adoption postures, and 12-month roadmap.
Why Enterprise AI Solutions Fail: An Anatomy of Marketing AI Adoption Failure at B2B SaaS Scale
Enterprise AI marketing fails at the integration layer, not the model layer. Six named failure modes, diagnostic anatomy, and 90-day priority actions by CMO archetype.
Best SaaS GEO (Generative Engine Optimization) Agencies (2026)
Best SaaS GEO agencies for generative engine optimization. Get your software recommended by AI. Entity optimization, LLM visibility, AEO experts.
Best AI Visibility Tools 2026: A Marketing Leadership Guide for B2B SaaS
8 AI visibility tools across 2 paths for B2B SaaS marketing leaders: Enterprise Integrated Stacks and AI-Native Specialists. Executive reporting focused.
Veza Talks Is Back for Season 2
Veza Talks returns for Season 2, hosted by VAN CMO Collin Belt: what changed, what the show is and isn't, and what's coming this season.
How to Choose a Marketing Agency 2026: A Composition Question for Enterprise B2B Procurement
Modern agency selection is a composition question. Four buyer postures, a five-point capability framework, and the procurement discipline that works.
A Year After Joining VAN, Collin Belt Becomes Chief Marketing Officer
What the appointment means for our agencies, our clients, and how we're building for the AI-search era.
Why AI Search and Answer Engine Optimization Are Forcing Every Agency to Change How It Works
Buyers now start inside AI answers, and the answer is the destination. VAN's new CMO on why answer engine optimization is forcing every agency to rethink how it gets found.
Thought Leadership Marketing Strategy Guide 2026
Thought leadership is a five-pillar capability program, not a content marketing tactic. The 2026 strategic guide for enterprise B2B leaders.
Agentic Web Marketing: Iteration Is the Moat
Webflow's CMO says iteration is the moat. The part the platform story skips: your site is invisible unless it optimizes for the audience that never clicks.
Enterprise Website Modernization: Why CMOs Are Prioritizing It in 2026
Enterprise website modernization is a CMO priority in 2026. A C-suite framework across web, search, and automation, built for a B2B SaaS pipeline.
Digital Transformation for B2B SaaS: The Modern Marketing Playbook
Digital transformation for B2B SaaS is not a CIO project. A C-suite framework across web, search, and automation, built for a B2B SaaS pipeline.
Website Modernization Strategy for Enterprise B2B Brands
Most enterprise B2B sites need modernization, not a redesign. A C-suite framework across web experience, search, and marketing automation. Built for a pipeline.
Enterprise Digital Transformation: A Marketing Leader’s Roadmap for the AI Era
Phased roadmap for enterprise marketing leaders tackling complexity, vendor fragmentation, and AI-driven discovery, with clear milestones and change management frameworks.