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Veza Agency Network

PPC Specialist

Own paid media programs for enterprise B2B clients across Google, LinkedIn, Reddit, and emerging AI-search surfaces. You own the strategy, the tracking, and the pipeline number.

01OVERVIEW

About VAN

Veza Agency Network is a digital transformation consultancy for enterprise B2B. We unify specialists in web, search, and automation into a single partner for marketing leaders navigating the AI era. Our engagements carry real commercial stakes, and our work is measured in pipeline, not impressions.

02THE ROLE

The Role

You own paid media programs for enterprise B2B accounts from intake to QBR. That means translating business objectives into campaign architecture, making the budget and bid decisions, and defending your recommendations with the data behind them.

You work across Google (Search, Performance Max, Demand Gen, YouTube), LinkedIn, and Reddit — including emerging AI-search surfaces as they mature. You set conversion tracking and attribution correctly the first time. You collaborate directly with strategy, creative, and revenue ops counterparts across the network.

This is not a reporting role. You own the number.

03SCOPE

What You'll Work On

  • Campaign architecture, build, launch, and optimization across Google Ads (Search, Performance Max, Demand Gen, YouTube), LinkedIn, and Reddit
  • Strategy grounded in keyword research, audience analysis, competitive intelligence, and client business objectives
  • Budget pacing, bid strategy, and performance monitoring across multiple active programs
  • Ad copy, creative coordination with designers, and disciplined A/B testing
  • Conversion tracking, UTM architecture, and attribution modeling (GTM, GA4, platform pixels)
  • Dashboards and weekly / monthly reporting for CMO-level audiences
  • Client presentations — strategy, in-flight performance, and QBRs
04EXPECTATIONS

What We Expect

Technical

  • 90%+ on-time delivery across active accounts
  • Platform fluency — campaigns, audiences, bidding, and reporting configured without supervision
  • Tracking implementations that survive audits. UTMs, pixels, and attribution logic documented.
  • Reporting that leads with outcomes and business impact, not platform metrics

Behavioral

  • Respond to messages within 2 business hours during your working day, faster when flagged urgent
  • Communicate blockers early — never at the deadline
  • Keep accurate time logs as a standard part of the workflow
  • Self-QA every campaign and report before it leaves your hands
05QUALIFICATIONS

What We're Looking For

Required

  • 2+ years managing Google Ads with full campaign ownership
  • Proficiency in keyword research, ad copy, audience targeting, and bid management
  • Solid understanding of conversion tracking and attribution (Google Tag Manager, GA4, platform pixels, UTMs)
  • Ability to manage multiple client accounts without quality dropping
  • Dashboard and reporting experience — platform-native or BI tool
  • Detail-oriented with a strong QA discipline

Strong advantage

  • Google Ads certifications
  • LinkedIn, Reddit, or paid social platform experience
  • Performance Max and Demand Gen familiarity
  • CRM knowledge (HubSpot, Salesforce) and integration context
  • B2B SaaS or enterprise sales cycle background
  • Landing page optimization tool experience
06THE BAR

Who Will Stand Out

You have a portfolio that shows commercial outcomes — pipeline added, CAC reduced, ROAS on enterprise programs — not only platform screenshots. You can walk through the logic behind an audience decision, a bidding change, or a failed test with the same clarity you use for the wins.

You treat paid media as a system, not a set of platforms. You build the tracking before you build the campaign. You know which platform is the right bet for the brief before you open the interface.

You care about the quality of your work in a way that doesn't need to be managed.

07OFFER

What We Offer

  • Remote-first, async-friendly environment
  • Enterprise B2B engagements across SaaS, fintech, healthcare, and AI sectors
  • Direct collaboration with the Head of Performance
  • A team that takes craft seriously, with client results that back it
  • Retainer-based work model — meaningful, ongoing programs instead of one-off launches
More Openings

Not the right fit?

Explore the rest of our open roles across the Veza Agency Network.

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