23% Registration Growth Through SEO and CRO for a Deal Intelligence Platform

Overview

Grata is a deal intelligence platform that simplifies company research for acquisition sourcing, deal origination, and market intelligence. Investment professionals use it to discover opportunities and gain competitive edge.

Their internal team needed two things: more organic visibility to attract qualified traffic, and better on-site conversion to capture more of the visitors already arriving. The primary metric was user registrations.

Veza Digital ran a dual strategy. SEO: restructured content architecture, optimized technical foundations, and built topical authority around high-intent search terms. CRO: redesigned page layouts, CTAs, and user flows to eliminate friction between landing and registration.

Result: 23% increase in user registrations and page views, with measurable ROI improvement across the marketing funnel.