Product-Led Website Redesign in 90 Days for an Attribution Platform

Overview

Northbeam is an attribution platform for modern brands. Their data models and machine learning help media buyers make better decisions and scale ad spend profitably.

CMO Matthew Kobach had a clear mandate: pivot the site from brand storytelling to product-led conversion. The target user was a media buyer evaluating attribution tools. The site needed to convert that person into a self-serve customer.

Veza Digital delivered a complete redesign in 90 days. The new site leads with product capabilities, features clear demos of the attribution model, and structures every page around a conversion path. Messaging was rewritten to speak directly to media buyers making tool decisions.

The result: a website that functions as a sales tool. Qualified visitors convert into platform users without requiring a sales conversation first.