Rebrand and Web Rebuild for a Customer Identity Platform

Overview

Strivacity simplifies customer authentication. Their platform unifies marketing, product management, IT, and security teams around a single solution for managing sign-in journeys.

The company needed a rebrand that went beyond visual refresh. Their CMO engaged Veza Digital to overhaul both the visual identity and the information architecture, with a focus on speaking to four distinct buyer personas within each target account.

Veza Digital redesigned from the ground up. New brand language, restructured content hierarchy, and a Webflow build where each persona (marketing, product, IT, security) gets a tailored path through the site. The architecture communicates unified capability while addressing the specific concerns of each buying center.

The result: a platform that wins at the committee level, not just with a single champion.